Electricity prices in the United Kingdom
On 9 November 2026, electricity in Great Britain costs 53.1p/kWh on average (consumer price incl. taxes): lowest 31.8p/kWh at 04:00, highest 94.3p/kWh at 17:00.
Great Britain has no single public hourly price for households. We show Octopus Agile half-hourly prices (one supplier's dynamic tariff, inc. VAT), averaged over its 14 regions. The Ofgem price cap below applies to standard tariffs.
Hourly prices · Great Britain · Today
All price zones today
| Zone | Average | Lowest | Highest | vs. yesterday | Cheapest hours |
|---|---|---|---|---|---|
| Great Britain | 53.1p/kWh | 31.8p/kWh | 94.3p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile A: Eastern England | 52.4p/kWh | 31.2p/kWh | 95.2p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile B: East Midlands | 50.0p/kWh | 29.6p/kWh | 92.7p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile C: London | 49.7p/kWh | 29.6p/kWh | 90.7p/kWh | +31% | 02:00, 03:00, 04:00 |
| Agile D: Merseyside and North Wales | 54.8p/kWh | 32.9p/kWh | 95.2p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile E: West Midlands | 52.3p/kWh | 31.2p/kWh | 94.8p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile F: North Eastern England | 52.3p/kWh | 31.2p/kWh | 94.8p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile G: North Western England | 52.3p/kWh | 31.2p/kWh | 94.8p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile H: Southern England | 52.3p/kWh | 31.2p/kWh | 94.8p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile J: South Eastern England | 54.7p/kWh | 32.9p/kWh | 95.2p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile K: South Wales | 54.7p/kWh | 32.9p/kWh | 95.2p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile L: South Western England | 57.0p/kWh | 34.5p/kWh | 95.2p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile M: Yorkshire | 49.9p/kWh | 29.6p/kWh | 91.7p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile N: Southern Scotland | 52.4p/kWh | 31.2p/kWh | 95.2p/kWh | +30% | 02:00, 03:00, 04:00 |
| Agile P: Northern Scotland | 59.1p/kWh | 36.2p/kWh | 95.2p/kWh | +28% | 02:00, 03:00, 04:00 |
Daily average over the last 30 days: Great Britain
Household electricity tariff
The average household tariff in the United Kingdom is 33.7p/kWh (all taxes and fixed charges included, Oct–Dec 2026).
Frequently asked questions
What is the day-ahead electricity price?
It is the wholesale price for each hour of the next day, set every day in an auction on the power exchange or by the grid operator. Households with a dynamic tariff pay this price plus taxes, network charges and a supplier margin; on a fixed tariff the price per kWh follows the market only with a delay.
Why are electricity prices sometimes negative?
When wind and solar produce more than the grid needs, for example on sunny and windy weekends, some producers pay to deliver power rather than switch off. With a dynamic tariff these are the cheapest hours to charge a car or run appliances.
When are tomorrow's prices published?
Day-ahead prices for the next day usually appear in the early afternoon (in Europe after the noon auction). This page updates automatically several times a day.
How can I benefit from the cheap hours?
Move flexible consumption, such as the washing machine, dishwasher, heat pump or car charging, into the cheapest hours. With a dynamic tariff the saving goes straight to your bill; with a fixed tariff it helps the grid but does not change your bill.